Portfolio
Emily
Yancey
Artist & Art Director
CV
Digital Marketing Manager – Family Help & Wellness
Associate Director – Camp Regis Applejack
Sales and Marketing Administrator – UOVO Art Storage
Director of US Operations & Admissions Officer – Santa Reparata International School of Art
Freelance Web Designer and Copy Writer – Gleb Strymer Web Design
Collections Management Intern – Winston
Art Director, Art Instructor, Freelance Photographer, and Graphic Designer – YWCA Princeton
Substitute Teacher – Princeton Public Schools
Freelance Graphic Designer – YWCA Princeton, Santa Reparata International School of Art and Design
Sales Associate – Piccell Wireless
Freelance Photographer and Artist – Rider University, Kim Vaccaro, Christine Colosimo, Bergen Sinfonia
Team Member – Teavana
Student Teacher – Nyack Public Schools
Student Worker – Herrick Memorial Library
Bookseller – Barnes & Nobles
WSI Swim Instructor and Lifeguard – YMCA Princeton
Education
Bachelor of Fine Arts, 2014
Concentration in Painting and Photography, Minor in Art Education
Alfred University – Alfred, NY
- Recipient of The Deans Scholarship 2010-2014
- Awarded The College of Ceramics Endowed Performance Fund 2014
- Awarded The Abigail Allen Award for Excellence 2014
Brand
Redesign
During my tenure at Camp Regis Applejack, I had the opportunity to spearhead a comprehensive redesign project that encompassed the brand, website, digital and physical pamphlets, as well as the social marketing strategies. It was evident that the website, in particular, had been untouched for over a decade, resulting in outdated design elements and a subpar user experience (UX). Recognizing the need for a fresh and modern approach, I undertook the challenge of executing a complete overhaul of both the visual aesthetics and functionality of the website.
Understanding the core values and unique offerings of Camp Regis Applejack, I aligning the brand identity with their target audience. By revamping the website’s design, I aimed to create a visually appealing and user-friendly platform that would effectively communicate the camp’s essence and attract prospective campers and their families.
Collaborating with fellow creatives and creative-based companies to design websites that align with their users’ needs and effectively showcase their exceptional work is an absolute joy for me. It is immensely fulfilling to merge artistic vision with functional design, creating digital platforms that not only captivate users but also accurately represent the unique talents and offerings of these individuals and organizations.
In addition to crafting visually appealing websites, I also collaborate with artists on other ventures whether it involves capturing captivating photographs of live performances, developing effective marketing materials, or collaborating artistically, the process of working together truly ignites my passion. Working with artists specifically allows me to explore new ideas, push the boundaries of design, and continuously learn and grow alongside talented individuals.
Graphic
Design
Throughout my diverse professional experiences, I have had the privilege of assisting numerous businesses in developing their marketing materials. From brochures and flyers to infographics, eblasts, logos, ads, tote bags, and beyond, I have been actively involved in creating a wide range of promotional assets that effectively convey brand messages and captivate audiences.
The process of building marketing materials is a dynamic and creative endeavor that allows me to combine strategic thinking with artistic flair. By carefully understanding the unique identity and objectives of each business, I strive to design materials that not only visually stand out but also align with their brand essence and target market. I am dedicated to crafting marketing materials that leave a lasting impression on the intended audience.
Third generation of leadership comes to family-owned summer camp [Link 1] [Link 2]
blueFire Builds Resilience Through Integration of Outdoor Behavioral Healthcare & Trauma Therapy
Revolutionizing Family Engagement with Innovative Approaches
Writing
Samples
Whether it’s creative storytelling, informative articles, or persuasive marketing copy, my writing can captivate and inform your audience. From blogs and web copy to social media posts and newsletters, I have experience creating content across various genres and industries.
If your content needs to rank well on search engines, I can help you optimize your SEO to improve its visibility and reach a broader online audience.
Social
Media
I am proficient in various social media platforms, including Facebook, Instagram, Pinterest, X, and LinkedIn.
During my tenure at Family Help and Wellness, I managed the social media channels for six clients, delivering tailored strategies and content to meet their unique goals.
While at Camp Regis Applejack, I successfully expanded their social media presence, achieving a remarkable growth rate of 122% within a six-month timeframe.
With a track record of success, I know how to leverage social platforms to engage your target audience effectively. I’m skilled in creating compelling and shareable content that resonates with your audience, from eye-catching visuals to engaging written posts. My data-driven strategies and creative content planning deliver tangible growth and engagement.
In a digital age where a solid online presence is vital for businesses, I’m dedicated to elevating your brand and achieving your social media objectives. Let’s work together to unlock your brand’s full potential.
